Marketing Data - Insights

In today's hyper-competitive market, understanding and implementing Account-Based Marketing (ABM) strategies can set your events apart. Our comprehensive ABM Guide is designed to empower your marketing and sales teams with the knowledge and techniques they need to identify, engage, and convert your most valuable prospects into loyal customers.

The Six Most Common Challenges with Marketing Data and How to Solve Them

As restrictions and limitations on data usage get ever tighter and advertising spend more scrutinised for return on investment, there has been an increasing focus on the data you have within your database or CRM.

The Impact of Marketing Data Quality on ROI

Collating and maintaining high-quality data is a continual process. It also requires all functions in a company to work together to keep the data centralised, relevant, and actionable. In this blog, we look at why high-quality data is critical for marketers, and the key business drivers for making this a priority.

How Companies Can Leverage Unstructured Data to Increase Operational Efficiency and ROI

But, extracting and using unstructured data requires companies to follow certain prerequisites; it is critical to identify the objective they are working towards, break data silos, and use the right ML and NLP tools to understand and analyse unstructured data.