In today's hyper-competitive market, understanding and implementing Account-Based Marketing (ABM) strategies can set your events apart. Our comprehensive ABM Guide is designed to empower your marketing and sales teams with the knowledge and techniques they need to identify, engage, and convert your most valuable prospects into loyal customers. This guide covers: 

• What is Account-Based Marketing and how can it redefine the way you target, engage, and convert high-value accounts
• How different types of ABM can personalise your marketing efforts, ensuring every interaction is relevant and leaves a lasting impact
• 8 steps of ABM to empower media and event marketers who want to leverage pro tips and insider secrets to outpace the competition, one strategy at a time
• 6 common challenges faced during the ABM process and strategies to overcome them in today's data-driven marketing landscape, resulting in greater ROI