ZERO IN ON YOUR

MARKETING DATA

Your strategic partner for
marketing data services

Make your database your strongest

asset in a cookie-less world

Working with clients who prioritise data

WHY TRUST MERIT AS YOUR DATA PARTNER?

We embrace the niche

However unusual your industry or complex your brief, our mix of AI led tech and human curators will give you the exact job title holders you need.

Need data for a novel field? Need extra data fields? No problem, you can brief our team on your needs, and we will adapt our approach to your exact requirements.

We collect fresh, live data

We collect fresh data on the day we received your brief, giving you the most up-to-date contacts possible.

Established data platforms cannot maintain accurate data at scale. Their contacts will have aged, and been heavily emailed, by thousands of marketers.

Merit provides freshly researched contacts for your eyes only – nobody else gets that data. Its yours to keep.

We get the contacts you need – quickly

Merit’s AI systems can quickly access several professional networks and data enhancement sources (up to 1 billion contacts), compared to other providers who may have only a third of these contacts.

Each client benefits from a personal briefing with the Merit team. This same team will review and curate the data sourced to ensure it fits the criteria you specified.

Validated emails

Don’t fear onboarding your new data; our email addresses are passed through four layers of validation.

Your emails will land where you want them to – in the inbox of your target market.

With low bounce rates, you keep open rates high, your reputation strong, and achieve better conversions.

Work with data experts

With 15 years’ experience in collecting data for conferences, events and exhibitions, we work for some of the most prestigious events in the world.

We complete all jobs using a finely tuned mix of automation, AI and human hands.

Redefine what’s possible by integrating data at scale and depth into your marketing strategy. We deliver data that gives you higher ROI, and meets the most complex and sophisticated marketing needs.

AVOID COMMON (AND ANNOYING) DATA CHALLENGES

Accuracy

Get the exact job titles you need – do not settle for ‘almost right’ or good enough’ contact lists. Add high quality new data, refresh existing records, tackle incomplete fields, and truly optimise your marketing.

Relevancy

Expand your database to achieve greater coverage of your target market. Manage the health and maintenance of your database strategically by identifying gaps and adding relevant key contacts or companies

Recency

Data goes out of date fast. Establish a process that gives your data a regular refresh, and leverage commercial opportunities that come from adding new job titles in your target market. Better data equals better conversions.

SALES AND MARKETING DATA BUILD FOR INCREASED MARKET SHARE

30% increase in sales in 3 months
80% time saved by eliminating irrelevant companies
40% increase in sales in 3 months and increase in marketing qualified leads
Visibility in their market share across core target sectors
3% reduction in email bounce rate

Download case study strategy

TRANSFORM MARKETING DATA ROI WITH ENHANCED DATA ACCURACY

400,000+ valid contacts built per annum at cost-effective rates
50% reduction in email bounce rates
25% growth in contact information for small businesses
15% increase in volumes at lower costs by revalidating exclusion lists
80% of contacts built via automation and web research

Download case study strategy

CLIENT FEEDBACK

"I’ve been working with Merit for over 8 years, at various companies. Merit uses a unique consultative approach and keeps me updated with findings so data acquisition briefs can be amended according to live feedback. All contacts are put through robust deliverability checks to ensure the contacts provided are accurate and pass our stringent mailing platform rules. The end result is a targeted and bespoke dataset for our marketing campaigns which in turn leads to higher engagement and response rates when compared to providers who sell their data to multiple clients. Once you go bespoke, you never go back! I highly recommend Merit for quality contact data that is relevant, targeted and lucrative!"

Rachna Tickoo, Marketing Data Manager, Intertrust Group, A CSC Company

ACHIEVEMENTS

1.1m+

records delivered in 3 months

300+

satisfied customers

98%

average accuracy achieved

250+

successful bespoke projects